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Principal Designer | Design and Content Systems

Megan
Feltes

I make products better by applying human-centered design to complex technologies, helping teams set guardrails and scale responsible practices in real-world systems. Previously at Meta and Square (Block).

See my workDownload resume
Expertise
AI model trainingData governanceProduct contentVoice & toneDesign systemsContent standardsChange managementAgile developmentInformation architecture
Featured work

A sampling of work I'm proud of

Product content

Rethinking controls in a privacy-first world

MetaContent design2018

Goal

Update our current Facebook settings experience to make it easier for users to find the settings they want to control.

Challenges

  • Compressed timeline to launch meant limited design and rev time
  • High level of scrutiny from internal and external stakeholders
  • No existing guidance or framework for content, design or hierarchy

Solution

A cleaner information architecture, defined naming conventions and simplified copy and imagery.

Impact

  • Shipped with other scheduled GDPR changes, reducing press cycles and user thrash
  • Neutral to positive metrics impact
  • No regressions or rollbacks
View case study
Rethinking controls in a privacy-first world
Systems design

Designing cross-system transitions for a unified product ecosystem

MetaSystems design2024

Goal

Provide clear guidance for teams building transitions from their app into Meta-led experiences.

Challenges

  • Tension between Meta brand and product teams about how and where Meta should show up
  • Mounting design debt of bespoke and one-off solutions that didn't scale
  • Ever evolving complexity in brand positioning and product needs

Solution

Guidelines and decision tree for transition steps, including proper attribution, published as documentation and built into XMDS components.

Impact

  • 50% reduction in design system support requests
  • Reduced inconsistency across cross-app experiences
  • Enabled scalable, reusable patterns for privacy and consent flows
View case study
Designing cross-system transitions for a unified product ecosystem
My work

Other projects to explore

AI

Improving safety, clarity, and quality of AI-generated product experiences for privacy, accessibility, and evaluation.

  • Content risk classification engine
  • AI learning curriculum
See projects

Product content

Design systems that reduce friction, prevent errors, and help people do what they came to do, at scale and across surfaces.

  • Ads duplication
  • Meta brand voice
  • GDPR settings
See projects

Systems design

Creating frameworks and governance structures that give teams the confidence to move fast without breaking things.

  • Meta icon library
  • Cross-system transitions
See projects
How I work

My best work happens when I follow these principles

Look for the unlikely connections

Systems reveal themselves when you pay attention to what's not being said.

Seek out the hard feedback

The best direction can come from unlikely places. Critics become champions when they feel heard.

Dig deeper for the real story

Getting to know the hopes and fears of the audience unlocks solutions that make real impact.